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GameStop Did Not Sell Its Bitcoin Hoard but Pledged It as Collateral With Coinbase Credit

Latest 10-K filing reveals the retailer held all 4709 BTC acquired last year and used it to secure a credit facility

Zotpaper2 min read
GameStop's latest annual filing has put to rest speculation that the company dumped its bitcoin holdings earlier this year. The 10-K reveals GameStop retained all 4,709 BTC it acquired in 2025, worth roughly $324 million at January prices, and instead pledged the holdings as collateral with Coinbase Credit.

The filing contradicts earlier market speculation that GameStop had liquidated its bitcoin position during the January sell-off that saw BTC drop below $70,000. Instead, the company took a more strategic approach, using the cryptocurrency to secure a credit facility rather than converting it to cash.

GameStop's bitcoin strategy has been one of the more unusual corporate treasury moves in recent memory. The company, which became a meme stock phenomenon in 2021, pivoted toward cryptocurrency as part of a broader transformation away from its struggling retail business.

By pledging bitcoin as collateral rather than selling, GameStop maintains exposure to any future price appreciation while gaining access to liquidity. The arrangement with Coinbase Credit suggests a sophisticated approach to treasury management that goes beyond simple buy-and-hold.

Analysis

Why This Matters

GameStop's decision to use bitcoin as collateral rather than sell it signals growing maturity in how corporations think about crypto treasury management. It also demonstrates the expanding role of crypto-native lending platforms like Coinbase Credit in corporate finance.

Background

GameStop acquired 4,709 BTC throughout 2025 as part of its pivot strategy. The company has been searching for a sustainable business model beyond physical game retail for several years.

Key Perspectives

Bitcoin maximalists see this as validation of the hold-and-borrow strategy popularised by MicroStrategy. Critics question whether a struggling retailer should be using volatile assets as collateral.

What to Watch

Whether GameStop adds to its bitcoin position and how the collateral arrangement performs if BTC prices continue to decline.

Sources