The round was co-led by Alpha Edison and Mercato Partners, with participation from Intuit Ventures, Left Lane Capital, First Round Capital, Long Journey Ventures, Proof Fund, and Wonder Ventures. Western Alliance Bank provided the debt facility.

Founded in 2020 and based in Austin, Texas, Ownwell automates the often opaque and time-consuming process of challenging property tax valuations. The company analyses assessment data, identifies overvaluations, and files appeals on behalf of homeowners, typically charging a fee only if the appeal succeeds.

The investment comes at a time when rising property values in many US markets have led to sharp increases in tax bills, making the service increasingly relevant to homeowners looking to control costs. The involvement of Intuit Ventures — the investment arm of the TurboTax parent — signals strategic interest from established players in the tax and financial services space.