A report from the Institute for Public Policy Research (IPPR) argues that the UK's ability to benefit from artificial intelligence — a key plank of the government's economic recovery plan — is being undermined by the concentrated market power of a few global tech giants.
A survey conducted for the report found that 79% of UK businesses relying on digital platforms are concerned about Big Tech using its dominance to limit competition. Businesses ranked this as a greater constraint on their growth than access to finance or talent.
The report highlights specific market shares: Google handles more than 90% of UK internet searches; Microsoft and AWS each control 30% to 40% of customer spending on cloud services, with Google taking another 5%-10%; and Microsoft is under investigation for its dominance in business software.
The IPPR is sharply critical of the Competition and Markets Authority (CMA), accusing it of allowing the tech giants to entrench their positions. The report notes that over the past two years, senior officials have resigned or been sacked from the CMA, and that ministerial support for its work has collapsed. In 2025, the government explicitly asked the regulator to prioritise inward investment, widely interpreted as a call to go easy on Big Tech. Multiple investigations have led to voluntary commitments rather than binding rules, despite evidence of harm.
The stakes are even higher with AI, the report argues. The AI industry is already highly concentrated, with Nvidia dominating the accelerator market and hyperscalers controlling access to AI infrastructure. Microsoft, Google and Amazon have collectively invested over $20 billion in major AI developers, prompting the CMA and the US Federal Trade Commission to flag these partnerships as a risk.
"Big tech dominance is holding back British businesses, limiting competition and making it harder for new firms to innovate and grow," said IPPR senior research fellow and report author Roa Powell. "The CMA has the expertise and the tools to improve competition, what it needs now is clear political backing from government to act boldly."
The IPPR recommends the government develop an updated strategic steer for the CMA, encouraging more proactive, rapid and bold enforcement. It warns that if AI ends up as a monopoly or oligopoly, the UK's leverage will be tiny and its financial returns constrained.