In the world of elite football, eye-watering transfer fees and wage packets have become routine, even as club debt soars. Liverpool FC, for example, reportedly owes over £250 million, yet it recently handed Mohamed Salah a contract extension worth around £350,000 per week. How is this possible?
At the heart of the explanation lies the distinction between debt and cash flow. Clubs like Liverpool generate substantial operating revenue from matchday sales, broadcasting rights (the Premier League's global TV deal alone brings in over £100 million per club annually), and commercial partnerships. Debt is often long-term, structured as bonds or loans for infrastructure projects like stadium expansions. As long as the club can service its interest payments and maintain or grow revenue, it can continue to invest in players.
Another key factor is transfer fee amortization. When a club buys a player for, say, £85 million on a five-year contract, it spreads the cost over those five years in its accounts—roughly £17 million per season. This makes expensive signings look far cheaper on annual books. Combined with rising revenue, a club can often absorb star wages even with a large debt pile.
Meanwhile, UEFA's Financial Fair Play (FFP) rules—and their successor, the Financial Sustainability Regulations (FSR)—allow clubs to spend up to 70% of revenue on wages and transfers. Revenue growth, especially from Middle East and US investments, has pushed that ceiling higher for many top clubs.
Critics, however, argue that such practices are a house of cards. If broadcast revenues plateau or a club fails to qualify for the Champions League, the leverage can tip into crisis. Historical examples like Barcelona, which sold off future broadcasting rights to fund signings while carrying massive debt, show the risks. The club is now struggling to register players under stricter La Liga rules.
Moreover, debt can be a strategic choice by owners. Club holding companies often take on debt to fund transfers rather than injecting equity, hoping future revenue will cover the costs. When interest rates rise, as they have globally, the burden intensifies.
Regulators are starting to tighten. UEFA's new squad cost ratio limits spending relative to revenue and gains. Governments in the UK and Europe are also considering independent football regulators to enforce financial sustainability. Whether these measures will curtail the star-signing spree remains to be seen.