Colman’s, the Norwich-based brand known for its bright yellow mustard and powdered sauces, has been part of Unilever’s portfolio since 1995. However, the Anglo-Dutch consumer goods giant has been pruning its brands to concentrate on higher-growth categories such as premium beauty, health foods, and home care. McCormick, which owns French’s mustard and other condiment brands, had previously held a minority stake in certain Colman’s operations or joint ventures; the two companies are now seeking a single buyer for the entire brand.
Financial details have not been disclosed, but analysts estimate Colman’s could fetch between £400 million and £600 million, given its strong heritage in the UK and select international markets. The brand generates roughly £150 million in annual revenue, primarily from mustard, mint sauce, and gravy granules.
Potential buyers are expected to include private equity firms specializing in consumer goods, as well as rival condiment makers such as Heinz (owned by Kraft Heinz) or regional players like Premier Foods. A sale is likely to take several months, with advisers from investment banks already circulating teaser documents.
Unilever’s decision to exit the brand is part of a broader shift. Last year it announced the sale of its Elida Beauty division and has put several other non-core brands under review. McCormick, meanwhile, is refocusing on its core spices, seasonings, and flavour solutions segment, which has seen strong demand in both retail and foodservice.
Colman’s, founded in 1814, holds a near-iconic status in British kitchens, particularly for its mustard powder used in Sunday roasts and sandwiches. Any change of ownership raises questions about whether the brand’s production will remain in Norwich, where it has been made for over two centuries. Unilever and McCormick have not commented on the sale process.