The offer, which doubles points and status credits for members, is seen as an attempt by Qantas to cushion the blow of incoming Reserve Bank of Australia regulations that will cap interchange fees and limit the lucrative rewards that credit card issuers can offer.
Starting October 1, the RBA’s new rules will reduce the interchange fees that banks can charge merchants on credit card transactions. The changes are expected to slash the revenue banks earn from premium rewards cards, prompting many issuers to cut sign-up bonuses and ongoing points earn rates. For frequent flyers, this means fewer points from everyday spending and new credit card accounts.
Qantas’s decision to double points and status credits now gives members a short-term opportunity to boost their balances before the new landscape takes hold. The airline’s loyalty program, Qantas Frequent Flyer, is one of the largest in Australia and a significant source of ancillary revenue for the carrier.
While the promotion rewards existing members, it also serves as a competitive move against rival Virgin Australia, which operates its own rewards scheme, Velocity. Airlines worldwide have faced pressure as credit card reform in various markets reduces the points ecosystem that drives program engagement.
The RBA’s reforms follow similar actions in other countries, including the United States, where the Durbin Amendment capped debit card interchange fees, and Europe, where regulations have limited fees for cross-border payments. Australian regulators have argued the changes will lower costs for merchants and, ultimately, consumers through lower prices.
Critics of the reforms, however, warn that consumers who use rewards credit cards could lose out on travel perks and points that make credit cards attractive. The Qantas bonus offer provides a temporary buffer, but members may find it harder to accumulate points after October.
The promotion runs until a date yet to be specified in the articles, but members are urged to act quickly to take advantage of the double points and status credits before the October deadline.