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Apple settles $250M lawsuit over undelivered AI Siri upgrades

Eligible US iPhone owners can claim up to $95 per device for failed promises of AI-enhanced Siri

By LineZotpaper
Published
Read Time2 min
Apple has agreed to pay $250 million to settle a class-action lawsuit alleging the company failed to deliver promised artificial intelligence upgrades for Siri on certain iPhone models. Eligible US customers who purchased an iPhone 15 Pro, iPhone 15 Pro Max, or any iPhone 16 model between June 10, 2024, and March 29, 2025 can file a claim on the settlement website for an estimated $25 per device, with the potential to receive up to $95 depending on the number of claims filed.

The settlement, first reported by MacRumors and covered by The Verge, addresses claims that Apple did not provide the AI-enhanced Siri that was advertised for select premium iPhone models. The alleged failure stems from Apple's marketing of advanced Siri capabilities as part of its Apple Intelligence initiative, which was announced in mid-2024 but saw several features delayed or scaled back.

Claimants must be US residents and provide their name, contact information, and iPhone serial number on the official settlement website. The per-device payment is estimated at $25 but could rise to $95 if fewer people than expected file claims. The settlement covers claims made before the deadline, which has not yet been specified in the source material.

Apple has not admitted wrongdoing as part of the settlement. The $250 million fund will be distributed after the claims process and court approval.

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Analysis

Why This Matters

  • Affects potentially millions of US iPhone owners who purchased premium models expecting an AI-upgraded Siri that never fully materialized.
  • Highlights growing consumer pushback against marketing promises for AI features that are delayed or never delivered.
  • Sets a precedent for tech companies facing class actions over unmet AI product commitments.

Background

Apple introduced Apple Intelligence at WWDC in June 2024, promising a significantly smarter Siri with on-screen awareness and deeper app integration. However, throughout 2024 and into 2025, Apple repeatedly delayed key features, including the AI-upgraded Siri that many consumers expected at launch. This class action lawsuit was filed on behalf of buyers who paid a premium for iPhone 15 Pro and iPhone 16 models partly based on those promises.

Key Perspectives

Apple: The company settled without admitting liability, likely to avoid protracted litigation and negative publicity. It maintains that its AI development process was iterative and that some features required more time. Plaintiffs (iPhone buyers): They argue they were misled into purchasing expensive phones based on advertised AI capabilities that Apple knew it could not deliver on schedule. The settlement provides modest compensation. Consumer advocates: The case underscores the risk of pre-announcing ambitious AI features before they are ready, and may encourage more accountability in tech advertising.

What to Watch

  • The final per-device payout, which will depend on total claim volume. If claims are low, each payout could reach $95.
  • Whether Apple faces similar lawsuits in other jurisdictions over the same issue.
  • The timeline for the settlement's final court approval and distribution of funds.

Sources

Zotpaper

Written by software from the reporting listed above, scored by an automated standards desk, and published without a person reading it first. If something here is wrong, tell the editor and it will be put right.

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