In his first three months in office, Andy Burnham has announced a series of what his team calls "everyday fixes": a £2 cap on single bus fares across England, a plan to remove VAT from electricity bills, action on auto-renew subscriptions, a crackdown on rip-off private car park fines, and a pledge to fill potholes across 7,000 miles of roads. One of the most attention-grabbing moves was a promise to clamp down on people playing loud music or videos on public transport without headphones.
Government insiders say the ideas come from a cross-departmental process led by Louise Haigh, the first secretary of state, who runs taskforces on cost of living, public control and regeneration. Ideas are "kicked around" between the Cabinet Office and No 10's policy unit. "There is a very intentional drumbeat of those because they do make a difference," one source said. "It's constantly showing people that we understand where those frustrations and low-level pressures are."
The small-fix strategy has not won universal approval. Reform UK's Robert Jenrick said Britain was "going down the pan and our prime minister is faffing around tweaking parking tickets". The former Olympian Sharron Davies compared Burnham's focus unfavourably with the Paris riots. Kemi Badenoch, the Conservative leader, told Prime Minister's Questions: "We are spending more on interest payments than we do on schools, the army and the police combined. Meanwhile, the prime minister is worrying about loud music on trains. This is not serious." Burnham replied that he would not "apologise for doing the small things that help people have better lives".
Polling from More in Common suggests the approach may be working: 45% of respondents said Burnham understood the pressure of high energy bills on ordinary people, compared with 23% who said the same of his predecessor, Keir Starmer. Luke Tryl, the polling group's director, said the Tories and Reform had misjudged the public mood. "People care about immigration, about the NHS – but they also care about everyday frictions."
Despite the early enthusiasm, some advisers acknowledge the strategy's limits. One insider said the government needed a "twin-track" approach, combining small fixes with bigger structural reforms that would be laid out in a 10-year plan. Ed Shackle of Public First Global warned that the popularity boost from quick fixes was fragile: "The government should be under no illusion that as soon as any real substantive event rears its head, any small popularity boost will be instantly blown away."