BusinessDeveloping

Card surcharge ban takes effect today as businesses weigh higher prices

RBA reform ends checkout fees and caps bank charges, with $910 million in annual savings estimated for business

By LineZotpaper
Published
Updated
Read Time2 min
Sources5 outlets
The nationwide ban on card surcharges took effect today, ending the practice of businesses passing payment fees on to customers. The Reserve Bank reform, announced in March, also caps the interchange fees banks can charge, with the RBA estimating it will save businesses $910 million each year.

Under the new rules, a $10 sandwich will cost $10 whether it is paid for with cash or a card. When the change was announced, RBA governor Michelle Bullock said surcharging no longer worked as intended and most consumers wanted it stopped.

Business reaction is mixed. Mount Gambier bakery owner Dylan McQueen paid $5,785 in card fees last financial year despite years of displaying "CASH PREFERRED" signs, yet cash made up just 16 per cent of his transactions. "People pay for convenience," he said. He never added a card surcharge himself. "It's just out of principle, I don't believe in it."

Nursery owner Calum Haygarth took the opposite approach. He said merchant fees ran to "tens of thousands" of dollars in annual operating costs and eroded margins on small items, so card-paying customers were charged an extra 2.9 per cent for products under $20. "It's not justifiable to be running a business going backwards, basically," he said.

Mr Haygarth said he had noticed banks "scrambling" to lower their merchant fees ahead of the deadline but believed he would still need to raise prices. Many businesses used surcharges to keep advertised prices low, and the end of surcharging could now show up in higher price tags as costs are absorbed or passed on.

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Analysis

Why This Matters

  • From today, the price on the tag is the price paid, removing the checkout surprise that came with card surcharges for consumers.
  • Businesses that relied on surcharges now face a direct choice between absorbing merchant fees and raising prices across the board.
  • The companion cap on interchange fees targets the underlying cost of card payments, with the RBA estimating $910 million a year in savings for business.

Background

Australia's card surcharge rules were designed to let merchants recover the cost of accepting card payments and to signal to consumers that different payment methods carry different costs. The Reserve Bank's review concluded the system was no longer delivering those benefits. Announcing the reform in March, governor Michelle Bullock said surcharging no longer worked as intended and most consumers wanted it stopped. The October 1 change combines a ban on checkout surcharges with new limits on the interchange fees banks charge on card transactions.

Key Perspectives

Consumers: Most wanted surcharging gone, according to the RBA, and now pay the same price regardless of payment method. Small businesses: Surcharging was a way to keep advertised prices low while recovering payment costs. Haygarth's expectation that he will still need to raise prices shows the cost has not disappeared, it has just moved. Banks: Banks appeared to be cutting merchant fees ahead of the deadline, but the new interchange caps will limit what they can charge in future. Critics/Skeptics: If businesses absorb fees by raising all prices, cash customers could end up subsidising card users, and the advertised price benefits of surcharging could simply shift into higher shelf prices.

What to Watch

  • Whether price tags rise in the coming weeks as businesses such as Haygarth's nursery adjust to absorbing merchant fees.
  • Whether the RBA's estimated $910 million in annual business savings shows up in lower effective payment costs.
  • How widely businesses comply with the ban and how the checkout experience changes in practice.

Sources

Zotpaper

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