The study also revealed sharp falls in representation for other minority groups. Books with south Asian main characters dropped to 1.4% of all titles surveyed, despite children of south Asian heritage accounting for roughly 12.4% of the under-10 population. Only three books featured main characters of Middle Eastern and North African (MENA) heritage, a 50% decline from 2024, representing 0.1% of books compared with the group's 2.2% share of the population.
Overall, just 150 books (6.9%) featured main characters from minority ethnic, disabled or neurodivergent backgrounds. Of these, 37.3% were written or illustrated by creators who did not share the background of their characters.
Representation of disabled characters in picture books was particularly poor. The number of picture books with a disabled main character fell by 60% in 2025 to just two titles, neither of which was by a disabled creator.
Author Sheena Patel said: "At an age when children are figuring out the world around them and where they fit in, it's vital they have access to funny, inspiring, adventurous books that reflect both the lives they live and the ones they don't. We must do better."
The report highlighted a lack of what it called "incidental representation", where a character's identity does not drive the plot. Early years consultant Dr Stella Louis pointed to a continued reliance on books where identity itself is the story, asking why a child cannot simply be south Asian, disabled, or from another background without it being the central narrative.