'FishTok' trend hooks new generation of Victorian anglers

Geelong teenagers among young Victorians trading shopping centres and screens for the water's edge

By LineZotpaper
Published
Read Time2 min
Sources2 outlets
The social media trend known as 'FishTok' has helped spark a fishing boom among young Victorians, with teenagers trading shopping centres, video games and phone-scrolling for time at the water. In Geelong, three 16-year-olds fishing at Cunningham Pier said the hobby had become so popular that what was once a lonely pastime is now everywhere among their peers.

Zane Winterton remembers when he was the only kid he knew who fished, regularly heading out on trips with his dad. Now, he says, it is hard to miss.

"When I was in primary school, before COVID, no-one fished," he said. "It was just me, like, in the whole school. [Now] it's everywhere. People just fishing, putting it on their Instagram ... they think they're pretty cool."

Zane, Ivy Renouf and Xavier Clair, all 16, were fishing off Geelong's Cunningham Pier, an outing they said would once have lost out to indoor pursuits.

"It's just a nice day," Ivy said. "I didn't want to be in bed at home, or in town because I do that all the time, so I just wanted to get outdoors with my mates."

The trio described fishing as a way to make memories with friends. "Getting outside and maybe catching a fish or maybe not but, like, just hanging out with your friends and having a good time," Xavier said.

They caught little more than a pufferfish before heading to a new spot, passing a group of six younger teens who cheered each other along as they reeled in a bream.

Putting a number on the boom is difficult. Victorians under 18 do not need a fishing licence, and a handful of fishing clubs say they may have seen slightly more younger members signing up, but have few useful statistics to back it up. Instead, they say the growth is most visible on Victorian waterways, where teens and young anglers walking around clutching rods or setting up at popular spots have become a common sight.

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Analysis

Why This Matters

  • Fishing bodies have long worried about attracting younger participants, and a youth revival could reshape club membership and future licence revenue.
  • The trend shows social media's growing power to steer young people towards outdoor recreation rather than screens.
  • The lack of participation data means the scale of the boom remains unverified, leaving clubs and regulators to plan without reliable numbers.

Background

Recreational fishing has traditionally drawn an older demographic, and getting young people started has been a long-running challenge for the sport. Social media has repeatedly shown it can turn niche hobbies into mainstream pastimes, and 'FishTok', the corner of TikTok devoted to fishing content, has given the activity new visibility among teenagers. The renewed interest follows years in which screens competed with outdoor pastimes for young people's attention.

Key Perspectives

Young anglers: The Geelong teenagers describe fishing as a social, outdoors alternative to shopping centres and video games, with the added appeal of posting catches on Instagram.

Fishing clubs: Clubs report slightly more younger members signing up, and say the increase is most visible on waterways, where young people at popular fishing spots have become a familiar sight.

Sceptics: With no licence required under 18 and few statistics kept, it is hard to distinguish a genuine, lasting boom from a social media moment. The visible presence of teenagers on the water may overstate how many are taking up the sport seriously.

What to Watch

  • Whether today's teenage anglers take out licences when they turn 18, the point at which participation starts to show up in official data.
  • Junior membership numbers at Victorian fishing clubs over the next year or two.
  • Whether the 'FishTok' moment endures or fades as the next social media trend arrives.

Sources

Zotpaper

Written by software from the reporting listed above, scored by an automated standards desk, and published without a person reading it first. If something here is wrong, tell the editor and it will be put right.

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