The invitation-only launch of A Grateful Son at Malvern Town Hall drew a crowd of Liberal notables, including former Victorian premier Jeff Kennett, powerbroker Michael Kroger, and several current and former state and federal MPs. Kroger, who also attended the Sydney launch the previous day, was among the prominent figures mingling with business leaders such as Ruslan Kogan, Transurban chief Michelle Jablko, and Chemist Warehouse boss Mario Tascone.
The book is being seen by some as a testing of the waters by Frydenberg for a return to politics. Frydenberg himself remained coy on the subject. The former treasurer lost his seat of Kooyong at the 2022 federal election after serving as treasurer under Scott Morrison.
Other Liberal identities at the launch included David Southwick, Georgie Crozier, Brad Rowswell, Michael O'Brien, and Rachel Westaway, as well as former federal ministers Michael Wooldridge and Alan Tudge, and former Liberal senator Helen Kroger.