Rogers' ad, released Oct. 7, shows him at a bar with a Canadian Labatt Blue beer, saying, "Here in Michigan, we know that Canada is not our enemy. We need to end this tariff war now." The ad notably does not mention Trump, a sharp shift from Rogers' earlier statements. As recently as September, Rogers said Trump was "right to put America first" by imposing duties.
The reversal comes as Canada's retaliatory tariffs hit Michigan's farms, factories and tourism-reliant industries. The state is a battleground for control of the Senate. The Cook Political Report rates the race a toss-up, while polling aggregator FiftyPlusOne shows El-Sayed leading by four percentage points.
Rogers has also released an ad calling for an end to the war in Iran, again without mentioning Trump. The dual reversals reflect broader anxiety among Republicans heading into November as the president's policies become liabilities in key states.