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MyMonthlyCar aims to turn idle dealership inventory into month-to-month rental revenue

Startup selected for TechCrunch Disrupt's Startup Battlefield 200 offers flexible rentals with rent-to-own option

By LineZotpaper
Published
Read Time2 min
A new Florida-based startup, MyMonthlyCar, is launching an online platform that lets dealerships rent out used cars on a month-to-month basis, giving consumers flexibility and dealerships a way to move inventory. Co-founded by Ukrainian entrepreneur Igor Dobrianskyi, the startup has been selected for the 2026 Startup Battlefield 200 and will exhibit at TechCrunch Disrupt in San Francisco from October 13 to 15.

MyMonthlyCar connects dealerships with customers seeking short-term car rentals of one month or longer, with the option to apply rental payments towards a future purchase. The startup charges dealers a 10 percent fee per transaction and a separate 10 percent fee to customers, but does not charge for listing cars.

"Millions and millions of used cars are sitting on parking lots, depreciating and losing value," Dobrianskyi said in a recent interview. "At the same time, there are people who need a car for a few months, but the options are actually very limited and expensive."

The idea grew out of Dobrianskyi's previous experience owning a car rental company in Ukraine and later launching a peer-to-peer car marketplace called SizeCar, which operated in 40 European cities. The MyMonthlyCar team also includes CPO Kostiantyn Gitko and CTO Vadym Zotov, all originally from Ukraine. Dobrianskyi moved to the U.S. with his family after the Russia-Ukraine war began.

The startup has signed on seven dealerships for testing and is working with an insurance broker to finalize its own insurance program. "Insurance is the key for this business, and you need to have your own insurance as a platform," Dobrianskyi said, noting that dealers' top concern was liability coverage.

MyMonthlyCar is currently bootstrapped and plans to raise a seed round to hire developers and build an AI tool to help dealers identify which cars are best to rent. The founders project 100 dealerships, 2,000 monthly rentals, and $300,000 in revenue in the first year, growing to $42 million in revenue over five years.

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Analysis

Why This Matters

  • MyMonthlyCar offers a new channel for dealerships to monetise idle used car inventory that otherwise depreciates on the lot.
  • Consumers gain access to monthly rentals with a path to ownership, potentially cheaper than traditional leasing or long-term rental.
  • If successful, the model could pressure established rental and subscription services by tapping the huge U.S. dealership network.

Background

MyMonthlyCar enters a space already occupied by platforms like Turo, which focus on peer-to-peer short-term rentals. The startup differentiates by partnering directly with dealerships and offering month-to-month terms only. The U.S. has roughly 76,000 dealerships, many with large used car stocks. Car subscription services have struggled to scale profitably, partly due to insurance and fleet management costs. MyMonthlyCar's approach aims to solve both by using dealer-owned vehicles and providing its own insurance programme.

Key Perspectives

Dealerships: Gain a new revenue stream from cars that may be slow to sell, plus a pipeline of renters who may eventually buy the vehicle. Consumers: Get a flexible, medium-term rental with a rent-to-own option, filling a gap between daily rental and multi-year financing. Critics/Skeptics: Insurance and liability remain the biggest hurdles; the business model depends on dealers trusting a third-party insurance programme. The low customer fee (10%) combined with dealer fee may still be expensive compared to traditional financing for longer periods.

What to Watch

  • Launch of the startup's own insurance programme, which is required before full rollout.
  • The seed round size and investors; ability to hire developers and build the AI inventory tool.
  • Number of dealerships signed in the first year relative to the 100-dealership target.
  • Customer adoption rates and whether rent-to-own conversions materialise as projected.

Sources

Zotpaper

Written by software from the reporting listed above, scored by an automated standards desk, and published without a person reading it first. If something here is wrong, tell the editor and it will be put right.

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