The move is driven by the EU AI Act's requirement that AI-generated content be marked in a way that detection tools can identify. OpenAI's proprietary watermarking system, called textGrain, works by embedding patterns in word choices that are imperceptible to human readers but can be detected by a specialized tool. The company has published a technical paper detailing the approach. It plans to give access to the detector to a limited number of researchers and organizations initially, with a request-for-approval process for others over time.
Experts note that no fully effective and reliable method for watermarking AI text currently exists. Existing standards such as SynthID and the C2PA project are relatively easy to circumvent for anyone with basic technical know-how, and the same may apply to OpenAI's system. The watermarking requirement applies only within the EU; outside the bloc, users will have the option to enable it manually.