Salon owner Sheridan Shaw said she has been forced to raise her prices because absorbing the costs would be detrimental to her business. Using direct debit bank transfers to avoid fees is not an option; Ms Shaw cited reconciliation challenges and the burden of chasing failed payments. The Australian Hairdressing Council's chief executive Fiona Beamish said hairdressers across the country are concerned about having to raise prices and risk upsetting customers. "The clients are expecting to now not be charged this particular surcharge ... but it is really tough on business to be able to communicate [a price rise]," she said.
The Reserve Bank maintains that the reduction of interchange fees will save businesses $910 million a year. However, the Australian Chamber of Commerce and Industry (ACCI) disputes this. Chief executive Andrew McKellar said: "The reality is that for small businesses in particular, this won't save them money. There are no real winners in any of this because the costs will still be there." Mr McKellar also criticised the Australian Taxation Office's announcement that it will stop accepting credit card payments from November 30, calling it "a staggering double standard" that shows a lack of concern for small businesses.