company

Braze

Customer engagement platform

Business · 20 Oct 2026Salesforce to Acquire Braze in $5.66 Billion Deal

Salesforce has announced a $5.66 billion agreement to acquire customer engagement platform Braze. Under the all-cash deal, Braze Class A shareholders will receive $47.50 per share, sending the company's stock soaring over 50% on Tuesday. The transaction, subject to shareholder and regulatory approval, is expected to close in Salesforce's fiscal year 2028.

Business · 20 Oct 2026Salesforce agrees to acquire Braze in $5.66 billion deal

Salesforce announced Tuesday it will acquire customer engagement platform Braze for about $5.66 billion, sending Braze shares soaring more than 50 percent and reflecting the company's push into AI-powered marketing tools.