A new wave of AI-powered shopping, known as agentic commerce, is set to transform how Australians buy clothes and other goods, with a report finding 81 per cent of shoppers in Australia and New Zealand have already used AI to assist their online purchasing. The technology allows consumers to delegate the labour of searching, comparing and even buying to an AI assistant, but some designers warn it risks homogenising fashion and stripping away the joy of discovery.
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Ray Williams
Australian politician