company

Rightmove

UK property website

Business · 19 Oct 2026UK Home Sellers Cut Prices on 3,000 Properties Daily as Market Tilts in Favour of Buyers

British home sellers are cutting asking prices on more than 3,000 properties a day, the highest monthly total in 15 years, according to data from property website Rightmove shared with the BBC. The market is shifting firmly in favour of buyers, who are becoming increasingly selective as they grapple with tight budgets and the highest mortgage rates in three years.