company

Roku

US streaming device company

Tech · Samsung, Vizio and Roku smart TVs keep sending tracking data after opt-out, study finds

Smart TVs running operating systems from Samsung, Vizio and Roku continue to send viewing data to automatic content recognition services even after users opt out of tracking in the devices' settings, according to research from Northeastern University published this week. The findings point to potential privacy violations by some of the biggest TV brands.