Hughes had headlined the Liberal Party's Western Victoria region campaign launch in Geelong on August 16, a free, private event authorised by the party's state executive, and was pictured in advertising material alongside Opposition Leader Jess Wilson. He also appeared at an "intimate dinner" on September 10 with Bentleigh candidate Tynan Putt (ticketed at $2500 per person) and a "Pub Talk" on September 16 with Williamstown candidate Paul Lindemann.
Victoria's campaign financing laws consider the "provision of a service" as an in-kind donation, subject to the same regulations as a monetary payment. While there is a carve-out for "volunteer labour", this largely applies to standard campaign tasks such as handing out how-to-vote cards and doorknocking. Because Hughes is a professional entertainer who lent his comedy to the events, it went beyond regular volunteer duties and would be characterised as a "provision of a service".
The comedian said the Liberal Party had informed him he could no longer entertain attendees at party functions because of donation restrictions. "It means I can't talk at Liberal events," he told The Age.