Connected cars remain a privacy nightmare, new study finds

Northeastern University and Consumer Reports test 21 vehicles, find data flowing to advertisers and Big Tech

By LineZotpaper
Published
Read Time2 min
A new study by researchers at Northeastern University and Consumer Reports has confirmed what privacy advocates have long warned: connected cars are still a privacy nightmare. Testing 21 cars from 19 different brands, the study found that vehicles routinely send data to advertisers, trackers, and Big Tech companies including Microsoft and Adobe. Companion apps significantly compound the problem, the researchers found.

The study, conducted by a team from Northeastern University and Consumer Reports, measured actual network traffic from connected cars under various conditions—idling, being driven, and for 11 electric models, even parked in a Faraday tent to observe what happens when cellular signals are lost and data shifts to Wi-Fi.

While the researchers were unable to decrypt the actual data packets—modified certificate attempts failed—the network traces still revealed valuable patterns. By analysing DNS traffic, Server Name Indication in TLS handshakes, and the volume and timing of transmissions, they could identify which domains the cars contacted and how behavior changed across scenarios.

The results showed that data is being sent to advertisers, trackers, and companies like Microsoft and Adobe. Using a car's companion app magnified the data-sharing, the study found.

This is not the first time connected cars have been flagged for poor privacy practices. In 2023, the Mozilla Foundation reviewed the privacy policies of more than two dozen automakers and concluded that "cars are the worst product category we have ever reviewed for privacy." That analysis, however, was based on reading privacy policies; the new study provides empirical evidence of the data flows in action.

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Analysis

Why This Matters

  • The findings directly affect anyone who drives or rides in a modern connected car: location data, driving habits, and potentially personal details are being shared with third parties without clear consent.
  • As cars become more software-defined and always-on, the scale of data collection will only grow, making this a systemic privacy challenge.
  • The study could prompt renewed calls for regulation or legal action, and puts pressure on automakers to redesign their data architectures.

Background

Modern vehicles are increasingly internet-connected, gathering data for navigation, telematics, infotainment, and over-the-air updates. This ecosystem often involves partnerships with technology providers and advertisers. The Mozilla Foundation's 2023 review of privacy policies rated every major car brand poorly, but actual traffic measurement had been lacking. The new study fills that gap by showing what data leaves the vehicle in practice.

Key Perspectives

Drivers and consumers: They may be unaware that their car is sharing data with advertisers and Big Tech firms, raising concerns about consent and control. Privacy advocates: They have long argued that automakers collect far more data than needed and that the industry lacks transparency. The study provides concrete evidence to support calls for stronger privacy protections. Automakers and technology partners: They might argue that data collection enables valuable features like real-time traffic, predictive maintenance, and safety improvements. However, the study did not find any automaker or partner willing to comment.

What to Watch

  • Whether any automaker responds to the study by announcing changes to data collection or sharing practices.
  • Potential regulatory action, particularly in Europe or the US, around vehicle data privacy.
  • Further research that successfully decrypts the data packets to reveal exactly what personal information is being transmitted.

Sources

Zotpaper

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