The Type 01 marks a high-stakes gamble for parent company JLR, which has invested billions in reinventing Jaguar as an all-electric luxury brand. The car's long bonnet deliberately echoes the 1960s E-Type, blending retro cues with modern aerodynamics. JLR describes it as the 'most technically advanced, powerful and aerodynamic Jaguar ever engineered'.
The electric motors produce around 1,000 horsepower, accelerating from 0-62mph in 3.2 seconds. The company claims a range of up to 320 miles at sustained highway speed.
Reaction to the design has been mixed. Facebook user Ken Katch wrote that the Type 01 'looks like a Cybertruck and a Bentley Continental had an illegitimate child'. Luxury car consultant Craig Kinnersley called it an 'unmitigated catastrophe' that resembled a hearse and lacked 'memorable Jaguar flourish'. Conversely, car journalist Steve Fowler said the car looked 'incredible' and made him 'proud to be British'.
The launch event in New York City featured celebrities including actor Florence Pugh. The Type 01 is Jaguar's first electric vehicle under its new brand identity, which had previously generated controversy for its unconventional marketing and logo.