Meta has announced it is expanding its AI agent Muse to small businesses, adding new integrations including Shopify, Dropbox, Slack, Asana, Box, Canva, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Stripe and Zoom. Muse can also link to Instagram professional account analytics, Facebook Pages and Meta ad accounts.
The tech giant is betting that an AI agent with context of a company's whole operation will be more useful than a standalone chatbot, as it continues to compete against rivals like OpenAI and Google. Meta says the AI agent also knows what a business sells, how a brand sounds and what customers ask about most.
Muse for Small Business is available for free with usage limits. Businesses that want more usage can purchase a subscription plan.
"Small businesses have been growing on our apps for nearly two decades," Meta wrote in a blog post. "They told us they're short on hours, not ideas. So we built Muse for Small Business to help get work done with the tools they already use."
The launch comes a day after Meta introduced the "Meta Enterprise Platform," a new initiative aimed at expanding the company's AI offerings to businesses and corporate customers. The move could help Meta see a return on all the money it is pouring into AI development.