Meta has reinstated the Instagram page of Australian Femicide Watch, the account that counts every woman killed in Australia, after researcher and journalist Sherele Moody accused the tech giant of censorship. The company said on Thursday night that it had corrected the error and restored the account.
Meta’s move came after Moody called on Thursday for the page to be restored, following Instagram’s claim that she had breached its community standards without specifying which content was outside its guidelines. Moody said she appealed on Sunday, when she was notified the account was closed, and did not receive a response until the publication of this story.
It has become an important resource for advocates because governments do not publish real-time data. It reported earlier this week that the number of women killed this year reached 61, after Victorian woman Baljit Kaur was allegedly stabbed to death. The reinstatement comes as the federal government takes on big tech with its Digital Duty of Care, amid a debate about free speech in Australia.
A Meta spokesperson said: “Enforcing our policies at scale means our systems sometimes make mistakes, which is why we give people the ability to appeal our decisions. We acknowledge the important work Ms Moody does to raise awareness of violence against women and children in Australia.” The spokesperson added that the guidelines were in place to protect people, particularly children, from harmful content.
Moody questioned why her advocacy was being hampered, but no one was held accountable for the rape and death threats she regularly received online. “I’ve reported ... comments and posts and messages where people have made threats to end my life, and Meta has ruled them not against community standards,” she said. “However, women talking about violence against women are being censored, and our conversations are being removed.” She had earlier asked: “Why is talking about women’s safety so offensive?”
A campaign to reinstate her account had mobilised online, with Change.org and GetUp among the groups supporting her. Social Services Minister Tanya Plibersek said Moody did important work raising awareness about domestic and sexual violence. “The tech bros should be focusing on cracking down on the filth being force-fed to our kids online, not silencing advocates,” she said. Community Strong MP Zali Steggall said documenting the murder of Australian women and children was a vital public service. “What is a real breach of community standards is the violence perpetrated against women and children and the continued lack of effective government action,” she said.
Moody said her posts did not glorify violence nor sexualise people, but called out misogyny, and that she had repeatedly been subjected to campaigns to remove her content. She said a man convicted of child sex abuse had been reporting her posts as breaching copyright, and Meta had allowed those reports to stand and had removed the material. “It’s just unbelievable that a page that exists to keep women alive is removed because it’s caused offence to, I don’t know, AI or some random crew of people who’ve reported it,” she said.
The platform polices violent threats and sexualised content, but says it does not “prohibit threats when shared in awareness-raising or condemning context”. Moody has campaigned against violence against women for more than a decade, and has criticised the prime minister for dismissing her call for a royal commission into femicide, a petition that has gathered nearly 180,000 signatures.
Analysis
Why This Matters
- The Australian Femicide Watch page is a real-time record of women killed in Australia, filling a gap because governments do not publish such data.
- The case shows how automated moderation can hit advocacy content, at a time the federal government is pursuing a Digital Duty of Care for tech platforms.
- Moody’s experience highlights the imbalance she describes between how Meta treats threats to her life and how it treats her posts about violence against women.
Background
Australian Femicide Watch is run by Sherele Moody, a researcher, journalist and anti-violence campaigner who has worked on femicide and violence against women for more than a decade. The page counts every woman killed in Australia and is used by advocates because official real-time data is not published. Moody has also been pushing for a royal commission into femicide, with a petition that has gathered nearly 180,000 signatures, and has criticised the prime minister for dismissing the call. The reinstatement comes as the federal government pursues its Digital Duty of Care proposal, which has provoked debate about free speech in Australia.
Key Perspectives
Sherele Moody: says the removal of her page was censorship and that Meta has not treated the rape and death threats she receives as seriously as it treats her posts about violence against women.
Meta: says enforcing its policies at scale means its systems sometimes make mistakes, that people can appeal decisions, and that it acknowledges the important work Ms Moody does; the guidelines exist to protect people, particularly children, from harmful content.
Tanya Plibersek, Minister for Social Services: says Ms Moody does important work and that tech companies should focus on cracking down on harmful content being fed to children rather than silencing advocates.
Zali Steggall, Community Strong MP: says documenting the murder of Australian women and children is a vital public service and that the real breach of community standards is the violence against women and children and the lack of effective government action.
What to Watch
- Whether Meta explains what triggered the removal or how its appeal process handled the case, given Moody said she received no response until the story was published.
- The progress of the federal government’s Digital Duty of Care and whether it changes how platforms moderate advocacy content.
- Whether the page faces further removal attempts, after Moody said she has repeatedly been subjected to campaigns to take down her content.
Checked
12 claims in this story checked against 1 source: 12 supported.
Show each claim
- SupportedMeta reinstated Australian Femicide Watch after Sherele Moody accused the tech giant of censorship.Sydney Morning Herald - Latest News: “Meta has reinstated a social media account that tracks women murdered in Australia after a leading anti-violence campaigner accused the tech giant of censorship.”
- SupportedMoody, identified as a researcher and journalist, accused Instagram of silencing advocacy.Sydney Morning Herald - Latest News: “On Thursday, researcher and journalist Sherele Moody called for her Australian Femicide Watch page on Instagram to be restored”
- SupportedA Meta spokesperson said Thursday night the company had corrected the error and restored the account.Sydney Morning Herald - Latest News: “on Thursday night a spokesperson said it had corrected the error and restored the account.”
- SupportedMoody called on Thursday for the page to be restored after Instagram said she had breached community standards without identifying the content at issue.Sydney Morning Herald - Latest News: “On Thursday, researcher and journalist Sherele Moody called for her Australian Femicide Watch page on Instagram to be restored, after the platform claimed she had breached its community standards, without specifying which content was outside its guidelines.”
- SupportedMoody said she appealed on Sunday and did not receive a response until the story was published.Sydney Morning Herald - Latest News: “Moody said she appealed the decision on Sunday when she was notified her account was closed. She did not receive a response from Meta, which notified her the account would be permanently disabled if found to violate Meta’s community standards, until the publication of this story.”
- SupportedFemicide Watch reported that the number of women killed that year had reached 61 after Baljit Kaur was allegedly stabbed to death.Sydney Morning Herald - Latest News: “The project reported earlier this week that the number of women killed this year reached 61, after Victorian woman Baljit Kaur was allegedly stabbed to death.”
- SupportedThe Meta spokesperson’s quoted statement about mistakes, appeals and Moody’s work matches the source.Sydney Morning Herald - Latest News: ““Enforcing our policies at scale means our systems sometimes make mistakes, which is why we give people the ability to appeal our decisions. We acknowledge the important work Ms Moody does to raise awareness of violence against women and children in Australia,””
- SupportedMoody said she reported threats to end her life and Meta ruled them not against community standards.Sydney Morning Herald - Latest News: ““I’ve reported ... comments and posts and messages where people have made threats to end my life, and Meta has ruled them not against community standards,” she said.”
- SupportedMoody said women talking about violence against women were being censored and their conversations removed.Sydney Morning Herald - Latest News: ““However, women talking about violence against women are being censored, and our conversations are being removed.””
- SupportedMoody said a man convicted of child sex abuse reported her posts for copyright breaches and Meta allowed the reports and removed material.Sydney Morning Herald - Latest News: ““There’s a guy who’s been convicted of child sex abuse, who’s been reporting my posts as breaching copyright, and Meta’s allowed those reports to stand and has removed the material.””
- SupportedPlibersek said tech companies should focus on cracking down on harmful content for children rather than silencing advocates.Sydney Morning Herald - Latest News: ““The tech bros should be focusing on cracking down on the filth being force-fed to our kids online, not silencing advocates,” she said.”
- SupportedSteggall said violence against women and children and a lack of effective government action were real breaches of community standards.Sydney Morning Herald - Latest News: ““What is a real breach of community standards is the violence perpetrated against women and children and the continued lack of effective government action,” she said.”