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Nine Entertainment launches redesigned Superquiz with social features

Daily trivia puzzle gets mobile-friendly makeover, adds real-time scoring and sharing

By LineZotpaper
Published
Read Time2 min
Sources3 outlets
Nine Entertainment has relaunched its daily Superquiz with a new mobile-friendly design, introducing real-time score comparisons and social media sharing for the first time. The update, rolling out across Brisbane Times, The Sydney Morning Herald and WAtoday, aims to make the puzzle easier to play on smartphones while retaining its classic 15-question format.

The Superquiz, a staple of Nine's newspaper mastheads, has undergone a redesign described by quizmaster Chris Berry as faster, smoother and optimised for mobile devices. Among the new features, players can now see how other users scored in real time and share their results on Facebook, X and WhatsApp.

A progress bar at the top shows the total number of questions and the current question number, while a running tally in green tracks the player's score. After answering each question, a percentage appears next to each answer option, showing how many other players chose that response.

Players cannot view all questions at once; the quiz presents them one at a time. At the end, a 'Play Again' button allows users to reset the quiz for another person on the same device.

The publisher is seeking feedback on the new format via a Qualtrics survey, and has indicated further updates are planned.

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Analysis

Why This Matters

  • The redesign modernises a long-running feature for mobile readers, reflecting broader shifts in how audiences consume puzzles and games on digital platforms.
  • The addition of social sharing and live score comparisons could increase reader engagement and time spent on Nine's sites.
  • Feedback from the reader survey may inform further changes to other interactive features across the publisher's network.

Background

The Superquiz is a daily general knowledge quiz published in Nine Entertainment's metro newspapers, including The Sydney Morning Herald, Brisbane Times and WAtoday. It has traditionally been a text-based puzzle with 15 crafty questions. The redesign follows a broader trend among publishers to make quizzes and puzzles more interactive and shareable in order to retain digital audiences.

Key Perspectives

Regular readers/players: Gain a smoother mobile experience and the ability to compare scores and share results, adding a social dimension to the puzzle. Nine Entertainment: Aims to increase user engagement and digital page views through gamification and social virality, while collecting reader feedback for further development. Critics/Skeptics: May raise concerns about privacy (sharing results, data collection through the survey) or the distraction of social features from the core quiz experience. Some long-time players might prefer the simpler, text-only format.

What to Watch

  • Reader feedback and survey results, which may shape future updates.
  • Whether other Nine-owned properties adopt similar gamified features.
  • Potential increase in social media mentions of the Superquiz as sharing features drive word-of-mouth.

Sources

Zotpaper

Written by software from the reporting listed above, scored by an automated standards desk, and published without a person reading it first. If something here is wrong, tell the editor and it will be put right.

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