Rumors that Nvidia was winding down RTX 5090 production began circulating last week, following reports that the company had paused its RTX 50 Super series amid elevated GDDR7 memory pricing. The speculation suggested Nvidia was shifting precious silicon manufacturing capacity toward AI data center accelerators.
After outlets including Tom's Hardware sought official comment without success, Taiwanese websites 4Gamers and SJTV quoted Fisher from a post-event interview denying the card was end-of-life.
"The supply chain (capacity) is indeed somewhat constrained, but NVIDIA is doing everything it can to get the product on the market," Fisher reportedly told 4Gamers. "Although there are other variants of the RTX 5090 (chip), production has not been discontinued, and NVIDIA will continue to ship, which is very important."
He also reportedly repeated a familiar Nvidia refrain: without GeForce, Nvidia would not be where it is today, and the AI market would not exist as it does.
A spot check of major retailers suggests the reassurance has not yet translated into stock. At Amazon, RTX 5090 units were listed at about $8,500 from third-party sellers, while Newegg listings sat around $7,300, likely from Chinese sellers with long shipping times, a price that US tariffs would push higher. Best Buy had no cards on offer, and the GPU remained absent from Nvidia's own marketplace and Micro Center at the time of writing.
Skeptics argue the statements may be aimed at keeping the company in gamers' minds, given gaming-related revenue is now a small slice of Nvidia's overall business. The company is not alone in facing skepticism: Intel has repeatedly insisted it remains committed to consumer GPUs despite delays to its long-awaited refresh.