Reuben Kaye on death threats after The Project joke, and his new Moulin Rouge role

Drag artist and comedian recalls the 2023 backlash over a lewd joke about Jesus and looks ahead to starring as Harold Zidler

By LineZotpaper
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Comedian and drag artist Reuben Kaye has spoken about the death threats and hate he received after making a lewd joke about Jesus on Network 10's The Project in 2023, and his upcoming role as Harold Zidler in Moulin Rouge! The Musical in Sydney next year.

Reuben Kaye has opened up about the backlash he faced three years ago after a joke on The Project sparked a deluge of online hate and death threats. The joke, which referenced Jesus being nailed to a cross, was chosen by producers over a more provocative option about George Pell, who had recently died. Kaye said he was pulled from a morning TV segment the next day and The Project later apologised to viewers.

"I can't express what the pile-on was like," Kaye told Good Weekend. "It was just constantly 'Kill yourself. Die, faggot. We're coming for you. Watch yourself at your next gig. We know where you're performing. We know where you live. We're going to set your face on fire.'"

His talent agency was bombarded, with one man smashing through their front doors demanding an apology. Protesters marched at his shows carrying crucifixes and chanting the Lord's Prayer. Gigs and galas were cancelled, metal detectors were recommended at venues, and private security was hired. Kaye's family was put on a priority response list with police, and he urged relatives not to open any packages addressed to him.

"Their world had suddenly become scary, because of a joke," Kaye said. "That really broke my heart."

Now, more than three years on, Kaye is preparing to take on the lead role of Harold Zidler in a new production of Moulin Rouge! The Musical at the Sydney Lyric Theatre in March. The casting director Lisa Campbell said Kaye's audition surprised her with "the delicacy and the vulnerability" he brought to the role. Kaye said the part suits him because Zidler is compromised and cynical. "He gets comedy. He gets sex. He gets menace," Kaye said.

The article notes that Kaye has observed a rise in intolerance, and that who tells a joke matters more than the joke itself. "That's the scary thing and the relevant thing today," he said.

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Analysis

Why This Matters

  • The incident highlights the personal toll of online hate campaigns against public figures, particularly those from the LGBTQ+ community.
  • It raises questions about how networks respond to controversy and whether apologising for a joke sets a precedent for self-censorship.
  • Kaye's return to the stage in a major production shows that an artist can survive such backlash and continue working.

Background

Reuben Kaye is an Australian drag artist, comedian and cabaret performer. In 2023, he appeared on Network 10's The Project and made a joke about Jesus that offended some religious viewers. The network apologised, and Kaye faced a sustained campaign of abuse and threats. The backlash included cancelled performances and security concerns. Kaye now lives part-time in London and has just been cast as Harold Zidler in Moulin Rouge! The Musical, a role previously played by Jim Broadbent in the film and by Boy George on stage.

Key Perspectives

Reuben Kaye: He argues that a joke should not threaten a person's faith, and that the response he received was disproportionate. He believes networks should stand by their talent rather than apologise to critics. The Project / Network 10: The network apologised to viewers after the backlash, which Kaye criticised as lacking integrity. The show has since been cancelled. Critics (religious groups): The offensive joke led to outrage, with some calling for apologies and boycotts. The article notes that protesters carried crucifixes and chanted the Lord's Prayer at Kaye's shows.

What to Watch

  • The success of Kaye's performance in Moulin Rouge! The Musical, which may influence future casting of drag artists in mainstream roles.
  • Whether networks adopt clearer policies on handling backlash against controversial jokes.
  • Further incidents of online hate targeting LGBTQ+ performers and how law enforcement responds.

Sources

Checked

9 claims in this story checked against 1 source: 5 supported.

Show each claim
  1. SupportedKaye received death threats after his Jesus joke on The Project.Brisbane Times - Latest News: “Kaye on Network 10’s The Project in 2023, when his lewd joke about Jesus unleashed a deluge of death threats against him.”
  2. SupportedKaye is taking the role of Harold Zidler in Moulin Rouge! The Musical.Brisbane Times - Latest News: “Reuben Kaye will take on the lead role of Harold Zidler in a 2027 production of Moulin Rouge! The Musical.”
  3. SupportedKaye’s threats quote is: “Kill yourself. Die, faggot. We’re coming for you. Watch yourself at your next gig. We know where you’re performing. We know where you live. We’re going to set your face on fire.”Brisbane Times - Latest News: ““It was just constantly ‘Kill yourself. Die, faggot. We’re coming for you. Watch yourself at your next gig. We know where you’re performing. We know where you live. We’re going to set your face on fire.’ ””
  4. Partly supportedKaye faced the backlash three years ago.Brisbane Times - Latest News: “The drag artist, comedian and cabaret star waltzed onto the set of Network 10’s The Project more than three years ago”
  5. Partly supportedA producer chose the Jesus joke over a more provocative option about George Pell, who had recently died.Brisbane Times - Latest News: “A producer thought it prudent to avoid Pell (who had died just one month prior) – better to do the Jesus one instead.”
  6. SupportedKaye’s family was placed on a priority response list with police, and he urged relatives not to open packages addressed to him.Brisbane Times - Latest News: “His family was put on a priority response list with police, prompting conversations with relatives, urging them not to open any packages addressed to him.”
  7. SupportedCasting director Lisa Campbell said Kaye’s audition surprised her with “the delicacy and the vulnerability” he brought to the role.Brisbane Times - Latest News: ““But that’s what surprised me most: the delicacy and the vulnerability he was able to access,” she says.”
  8. Partly supportedKaye said, “That’s the scary thing and relevant thing today.”Brisbane Times - Latest News: ““That’s the scary thing and the relevant thing today.”
  9. Partly supportedKaye has observed a rise in intolerance and says who tells a joke matters more than the joke itself.Brisbane Times - Latest News: “evidence of what many of his queer performing peers now routinely note – that intolerance is rising, that who tells a joke matters more than the joke itself”

Zotpaper

Written by June Katz on the Australia & local desk. Claims checked by Ines Fairley, verification. Read for legal risk by Marcus Hale, legal. Edited by Angus Burke, chief sub.

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