The iPhone Duo, Apple's entry into the foldable smartphone market, drew a crowd of about 100 pre-order customers at the Beijing store on Friday, with some arriving as early as 6 a.m. Scalper Alex Wang told CNBC he expected to be able to resell the Duo at a higher price for half a month due to what he called tight supply.
Apple had restricted walk-in purchases on launch day in mainland China and limited online orders to two phones per customer. Some walk-in customers without reservations still tried their luck. Zhang Zheng said he had attempted to order online but was discouraged by a delivery timeline stretching to January 2027, though he still wanted a device for work and because "it's cool to look at."
Customer Mary Tong, first in line, described Apple as a "laggard" in foldables and said many Chinese consumers prefer the form factor. Huawei, which already has a broad range of foldable phones, launched the trifold Mate XT2 at about $3,000 in early September, days before Apple's announcement. Xiaomi also introduced its own foldable, the 18 Fold, around the same time.
Interest in Apple Intelligence was subdued. John Zhao, a Duo customer, said he tried the AI system abroad and found it "nice but not beyond imagination," and expected the Chinese version to be less exciting. Apple has said a version for mainland China will begin beta testing this month, with features including live translation, Clean Up in photos, and writing tools. Beijing approved Alibaba AI models for use in Apple devices in mid-October, and Apple received regulatory clearance over the summer. Former CEO Tim Cook was cited by Chinese state media as saying the revamped Siri AI would not yet be available in the country.
