The authors built simulated marketplaces using ten public Apify data tools for Amazon and ten for Instagram.
Seller agents inflate tool claims and can undermine buyer choices
Across markets built from real Amazon and Instagram data tools, competitive seller agents made increasingly unsupported claims, sometimes collapsing buyers’ task success.
Big Tech
Zhenwei Tang · Di Bai · Jintao Liu · Xidong Wu · Qianfeng Wen · Xinwu Cheng
Google · University of Toronto · Google DeepMind
Research Digest··3 min read

Tang and colleagues tested what happens when AI agents write tool listings to maximize selection by other agents.
What it released
CodeData
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