Seller agents inflate tool claims and can undermine buyer choices

Across markets built from real Amazon and Instagram data tools, competitive seller agents made increasingly unsupported claims, sometimes collapsing buyers’ task success.

Big Tech
Zhenwei Tang · Di Bai · Jintao Liu · Xidong Wu · Qianfeng Wen · Xinwu Cheng

Google · University of Toronto · Google DeepMind

Research Digest··3 min read
Tang and colleagues tested what happens when AI agents write tool listings to maximize selection by other agents.

The authors built simulated marketplaces using ten public Apify data tools for Amazon and ten for Instagram.

What it released

CodeData
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Research Digest

Written by Alwyn Sage, research editor. Plate by Ollie Flash, picture desk.

first published
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