South Australia vies for Australia's first Michelin Star as inspectors dine undercover

State government funds the guide's arrival after Tourism Australia declined a similar approach in 2016

By LineZotpaper
Published
Read Time3 min
Michelin Guide inspectors have been dining anonymously in restaurants across South Australia, putting the state in contention for the country's first Michelin Star. The state government footed the bill for the guide's local arrival, a deal Tourism Minister Emily Bourke says will help create a tourism destination and put South Australia on the world map.

Michelin Guide inspectors, anonymous and secretive, have been dining at venues across South Australia in an operation that unfolded under staff and diners' noses this year. The restaurants were unwittingly competing for one of the highest honours in international cuisine: a Michelin Star. If any reach those heights, it will be an Australian first.

No Australian restaurant currently holds a star. The guide was developed by the Michelin brothers in the late 1800s as a boost to their tyre business in France's nascent automotive industry, originally serving as a driving guide with maps and tips for drivers, including places to eat and stay. While it has been a benchmark for diners in France and elsewhere in Europe for over a century, it only expanded to Asia and the Americas in the 2000s, and many of those places have paid to lure inspectors to their regions.

In July, New Zealand became the first place in Oceania to get a Michelin Star, after reportedly paying $6.3 million over three years for the privilege. Michelin had long been attempting a similar foray into Australia, first approaching Tourism Australia in 2016. The national authority decided against it, but South Australia has gone its own way, with the state government footing the bill. The SA government said the price it paid was confidential for commercial reasons, and has not revealed any ongoing costs from the deal.

Travel and food writer Ben Groundwater welcomed the guide's arrival, saying it puts local restaurants alongside the best in the world. "Michelin is the Olympics, it's a worldwide standard," he said. "You're not competing with people around the world, but it is a global benchmark. It is a way of holding yourself up against those legends."

Tourism Minister Emily Bourke said the deal was worth it. "It goes beyond the benefits of the plate, it goes beyond the benefits of a restaurant, it is enabling us to create a tourism destination and put us on the world map," she said. "It's going to get people coming to South Australia, they're already coming here for our food and wine, but this really re-enforces that story that we stand amongst the best in the world."

§

Analysis

Why This Matters

  • Australia has never produced a Michelin Star, so a South Australian award would be a national first with significant prestige attached.
  • The state government has funded the guide's arrival but kept the cost confidential, leaving taxpayers without a clear picture of the public investment.
  • A star typically lifts bookings and global attention for the winning restaurant, and the state hopes that attention spreads across its food and wine tourism.

Background

The Michelin Guide began in the late 1800s as a driving handbook published by the French tyre company to encourage motorists, and grew into one of the world's most recognised fine dining benchmarks. For over a century it stayed close to France and Europe, expanding into Asia and the Americas in the 2000s, often with financial support from regional tourism bodies. New Zealand's reported deal this year, and South Australia's confidential arrangement, follow that pattern of jurisdictions paying for the guide's presence. Tourism Australia turned down a similar approach in 2016.

Key Perspectives

The South Australian government: Tourism Minister Emily Bourke argues the value goes beyond individual restaurants, helping build a tourism destination and reinforcing the state's claim to stand among the world's best food and wine regions. The hospitality industry: Travel and food writer Ben Groundwater welcomes the guide as a global benchmark, comparing a Michelin star to an Olympic standard and a way for local chefs to measure themselves against legendary restaurants overseas. Critics and sceptics: The price of the deal is secret and ongoing costs have not been disclosed. Following New Zealand's reported $6.3 million payment, questions may arise about whether public money is well spent buying a guide's attention, and whether paid-for inspections carry the same weight as independent ones.

What to Watch

  • The release of the South Australian Michelin Guide selections, which will reveal whether any venue earns the country's first star.
  • Any disclosure of the state government's total cost, contract terms or ongoing fees.
  • Whether the award translates into stronger tourism numbers for South Australia's food and wine regions.

Sources

Zotpaper

Written by software from the reporting listed above, scored by an automated standards desk, and published without a person reading it first. If something here is wrong, tell the editor and it will be put right.

How we workSubscribe