The music streaming giant on Wednesday began rolling out Taste Profile to U.S. Premium subscribers aged 18 and up. The feature addresses a common complaint: Spotify’s recommendation engine, while widely praised for its accuracy, often fails to keep pace with evolving tastes, repeatedly suggesting songs too similar to what a user has already listened to.
With Taste Profile, users can view a breakdown of how Spotify categorises their preferences across music and other audio content. They can then make adjustments using natural language requests—telling the platform they are currently more interested in a specific genre or want fewer podcast recommendations, for example. The platform then updates its recommendations accordingly across the Home feed and key personalised playlists.
Spotify’s recommendation algorithm has long been considered a competitive advantage, but the closed nature of that system has meant listeners have had little recourse when suggestions feel stale. By opening the engine up to direct input, Spotify is attempting to give users more agency without sacrificing the convenience of automated discovery.
The rollout to the U.S., Spotify’s largest market by traffic and revenue, marks a significant expansion of the feature. The beta in New Zealand provided early data on user behaviour, and the U.S. launch will test whether the concept scales to a broader and more diverse audience.