Ten Years After Ford's Departure, Geelong Workers Still Feel the Loss

The final car rolled off the line in 2016, ending decades of manufacturing in two Victorian suburbs

By LineZotpaper
Published
Read Time2 min
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Ten years after Ford closed its factories in Geelong and Broadmeadows, former workers like Tony Travers say the loss is still keenly felt. The closures ended more than 90 years of manufacturing, with the American carmaker citing high costs and more than $600 million in losses over five years.

Tony Travers worked at Ford for 28 years and is one of 17 members of his family who were employed at the Geelong factory across its history. He still wears a jacket with the Ford logo. 'I still miss the factory. If it was open, I'd still be there,' he said.

The Geelong plant operated for 90 years and was a major employer. At its peak, about 5,000 people worked across the two sites. The factory produced parts for models including the Falcon, Fairlane and Territory, which were assembled at Broadmeadows. During World War II, it manufactured long-range fuel tanks for aircraft. After the war, it became a draw for migrants seeking steady work.

Ford announced the closure in 2013, saying its Australian operations had lost more than $600 million over five years and that costs were double those in Europe and nearly four times those in Asia. About 1,200 manufacturing jobs were cut. When the doors finally closed on October 7, 2016, many workers had already left or been redeployed.

Travers stayed until 2017 working on prototypes. After that, he found a series of short-term jobs building camper trailers, filling potholes and replacing traffic signs. He said none of it compared to his time at Ford.

Mr Travers describes the suburb of Norlane as 'the town Ford built'. The closure left a lasting mark on the community.

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Analysis

Why This Matters

  • The closure of Ford's Geelong and Broadmeadows factories highlights the long-term human cost of industrial decline in Australian manufacturing.
  • Ten years on, former workers like Tony Travers still struggle to find equivalent work and a sense of purpose.
  • The story underscores the challenge of transitioning workers when major employers shut down.

Background

Ford operated factories in Geelong and Broadmeadows for more than 90 years. At their peak, the sites employed about 5,000 people. In 2013, Ford announced closure of both plants, citing high operating costs—double those in Europe and nearly four times those in Asia—and cumulative losses of more than $600 million. The final car rolled off the line on October 7, 2016.

Key Perspectives

Former workers: They lost not only jobs but an identity built around the factory. Tony Travers speaks for many when he describes missing the factory and struggling in subsequent roles. Ford: The carmaker said the closures were a necessary business decision driven by unsustainable costs and losses of more than $600 million over five years. It redeployed some workers ahead of the shutdown.

What to Watch

  • Ongoing economic diversification in Geelong and the fate of industrial workers displaced by closures.
  • Any new large-scale manufacturing investment in the region.
  • Potential future closures of large industrial plants in Australia and how they manage worker transitions.

Sources

Zotpaper

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