The Tokyo District Court delivered its verdict on Wednesday in a closely watched case brought by Tsuda, best known as the voice of Kento Nanami in the anime Jujutsu Kaisen. The actor had argued that a TikTok account used an AI tool to replicate his 'lustrous' voice without permission, violating his publicity rights.
The court agreed, extending the legal framework that previously protected facial likeness and names to include vocal characteristics. It found that voices are an integral part of a person's public identity and that unauthorized AI-generated imitations can cause harm.
The ruling has implications for the growing use of generative AI to clone voices for content on social media platforms. Tsuda's legal team said the decision establishes that creators cannot freely use AI to mimic a person's voice for commercial or promotional purposes without consent.
TikTok has not publicly commented on the verdict, though the company may consider an appeal. The case underscores the broader legal and ethical questions emerging as AI tools increasingly blur the line between original and synthetic media.