After just a week in cinemas, 'Digger' is well on its way to setting a benchmark no film aspires to. In a year when cinema appears to be regaining momentum with hits such as 'The Odyssey' and the latest Spider-Man offering, the climate-change satire from director Alejandro González Iñárritu is a reminder that there is still room for monumental flops.
In Australia, the film opened on 335 screens and took just $791,368 over the weekend, finishing in eighth place. For a Tom Cruise film, that result is almost inconceivably bad. By comparison, Brad Pitt's 'Heart of the Beast' played on 336 screens and took almost twice as much ($1.511 million) to finish third in its second weekend. The top film of the weekend was 'Verity', which grossed $3.54 million on 409 screens on debut.
The story is the same elsewhere. In the US, 'Digger' opened to about $US7.5 million ($10.7 million), a dismal result for a movie with a production budget reported to be between $US125 million and $US180 million. Already, it is predicted that it will be one of the biggest financial disasters in the business in decades.