Political advertising ahead of the US midterm elections is forecast to reach a record $11.6 billion, with traditional broadcast television expected to capture the largest share at 48 percent, according to data from advertising intelligence firm AdImpact. The 2025-26 cycle surpasses both the $11.2 billion spent during the 2024 presidential race and the $8.9 billion in 2022 midterms, underscoring broadcast's enduring role in campaign strategy despite the rise of digital platforms.
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AdImpact
Advertising intelligence and analytics firm