Poppi founders launch Jetty, a new hydration brand taking on Gatorade
Allison and Stephen Ellsworth target everyday hydration with lower electrolyte drinks, ahead of a Whole Foods debut
Allison and Stephen Ellsworth, the founders of the prebiotic soda brand Poppi, are launching a new beverage startup called Jetty that aims to challenge PepsiCo's Gatorade in the hydration category, with products hitting Whole Foods shelves on Monday.