Former fashion editor points to decline in service and fast fashion in David Jones collapse
Melissa Singer reflects on the store wars, lost brands, and a retailer that stopped evolving
In an opinion piece published in The Sydney Morning Herald and WA Today, former fashion editor Melissa Singer describes David Jones’ slow collapse amid poor customer service, fashion brands fleeing back to Myer, and shoppers turning to ultra-fast fashion platforms such as Shein and Temu.