Fanatics and OpenAI launch AI-powered 'Shop the Look' feature to suggest coordinated sports gear
The tool uses OpenAI's Codex to help shoppers navigate a catalog of more than 1.5 million items, matching jerseys with hats, socks and accessories by team and style.
Fanatics, the global sports merchandise giant, has teamed up with OpenAI to launch a new AI-powered shopping suggestion feature called 'Shop the Look,' designed to help customers navigate its vast catalog of more than 1.5 million unique products. Using OpenAI's Codex, the tool analyzes product and catalog data to recommend coordinated outfits, pairing a jersey with matching hats, socks and other accessories, based on team affinity and intended style, the companies announced Monday.