Simile raises $300 million to build AI models that simulate consumer behavior
Startup valued at $2 billion, draws on data from 40 million people
Simile, an AI startup building models that simulate consumer behavior, has raised $300 million at a $2 billion valuation, CEO Joon Sung Park said on the Sourcery podcast. Park said the company is creating a foundation model of human behavior that allows businesses to define an audience and ask simulated consumers questions about products, marketing campaigns and store layouts.