Leaked chart shows executives from China largely lead TikTok Shop's US operations
ByteDance retains e-commerce control after selling a large chunk of TikTok US
A leaked organisational chart viewed by Business Insider shows that TikTok Shop's US e-commerce operations are largely led by staffers who were previously or are currently based in China, and that the company has shed American e-commerce leaders through layoffs or voluntary exits. Insiders say the shift has led to some friction, with staffers citing strategy missteps when local nuances are lost.