Finland’s ‘Puppy Live’ livestream becomes an international hit
Yle’s 24/7 broadcast of newborn puppies, started during the pandemic, is now being picked up by broadcasters in Sweden and the Netherlands.
A 24/7 livestream of newborn puppies, broadcast by Finland’s public broadcaster Yle, has become a national phenomenon and is now expanding internationally. Started during the coronavirus pandemic as a respite from bad news, the show has attracted more than a sixth of Finland’s population as viewers and has been licensed by broadcasters in Sweden and the Netherlands.