Once dismissed as a ‘grandma’ accessory, vintage watches are enjoying a renaissance among younger buyers, particularly women, as celebrities like Zendaya, Taylor Swift and Lana Del Rey flaunt heritage timepieces. Entrepreneurs and collectors across Australia report booming demand, with eBay data showing 30 per cent of 25- to 34-year-olds are more interested in analogue watches than they were three years ago.
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Zendaya
American actress and singer