The answer to that question carries significant weight for Apple's stock, which has already risen 22 per cent since the start of the year. Analysts closely watch the iPhone's average selling price as a key metric, and the Duo's high price point would lift that figure substantially. A successful launch would also signal that Apple retains its innovative edge under Ternus, who took over as CEO and would benefit from a breakout product to begin his tenure.
The theory that a notable number of consumers are delaying their purchase to buy the Duo is one explanation for the muted reception to the new iPhone Pro range, which has been on sale for nearly three weeks. If that theory proves correct, it bodes well for Apple and its investors. However, the high price tag may limit the device's appeal to a niche audience, raising questions about whether the foldable can generate the volume needed to meaningfully impact Apple's bottom line.
The iPhone Duo marks Apple's entry into the foldable smartphone market, a segment where rivals such as Samsung have already established a presence with multiple generations of devices. The Duo's success will be closely watched as a test of whether Apple can command premium pricing in a category that has yet to achieve mainstream adoption.