Chinese electric vehicles already account for more than 9 percent of new car sales in Europe, and some estimates expect that share to reach about 20 percent of the Western European market by 2028. Brussels has imposed retaliatory tariffs on Chinese-made EVs, attributing their competitiveness largely to state subsidies. However, Glasserman and Lin argue that this view underestimates a more consequential development: Beijing's increasingly coordinated overseas industrial policy, combining state-owned enterprises (SOEs) that build infrastructure and secure resources with private companies that bring production capacity.
Morocco has become a key node in this strategy. Since joining China's Belt and Road Initiative in 2017, the North African country has received over $10 billion in committed Chinese investment, concentrated in the EV and energy sectors. Chinese SOEs have collaborated on major infrastructure projects, including bridges, highways, and smart cities, as well as a chemical processing unit in Khouribga, home to one of the world's largest phosphate reserves critical for EV battery production.
Private Chinese companies have leveraged these state-shaped platforms. Tanger Tech City, a flagship SOE-led collaboration located less than 30 miles from Africa's largest container port, Tanger Med, offers no-fee business registration and tax-free dividends. Battery giant BTR New Material Group, tire manufacturers Sentury Tire and Guizhou Tyre, battery maker Gotion (with a $1.3 billion factory expected to create 17,000 local jobs), and a $2 billion joint venture between CNGR Advanced Material and Moroccan private equity firm Al Mada have all established or announced production bases in the country.
China's success has also depended on aligning with Morocco's ambitions: creating jobs in an economy where unemployment has barely dipped below 10 percent for a decade and urban youth unemployment stands at 47 percent. Beijing has coupled this with a diplomatic shift on Western Sahara, a core issue for Rabat. After decades of leaning toward self-determination for the Sahrawi people, China's foreign ministry in 2024 stated it supports Morocco in maintaining national security and stability, and last fall Beijing abstained on a UN resolution that endorsed Morocco's proposal for Western Sahara as an autonomous region under its sovereignty.
While Chinese automakers are not yet building assembly plants in Morocco, a BYD plant project has been stalled since 2017 due to budget issues and limited charging infrastructure, the country is becoming an integrated hub for upstream EV supply chain components.