The report, which surveyed over 1,500 Americans aged 10 to 24, found that short-form videos are widely accepted as storytelling tools: nearly 4 in 5 respondents said such videos can tell a story, and TikTok scored 64.2% among social media platforms. Traditional media remain strong, with TV shows (70.3%), movies (70.2%), and video games (68.5%) all close behind, and cinema was the favorite weekend activity for the third consecutive year. This aligns with European trends, where 50% of UK cinemagoers are under 35 and 47% of young people discover films through TikTok, according to CineEurope.
A recurring theme is a demand for more relatable stories. Young audiences want to see more neurodivergent characters, with the desire especially strong among LGBTQIA+ youth. They also expressed interest in 'hopeful, uplifting stories with people beating the odds' and 'friendships and social groups.' This mirrors previous report findings that young people prefer less sex on screen and more platonic relationships: 52% said romantic relationships are overemphasized in media compared to real life.
On artificial intelligence, attitudes among young people are mixed but curiosity dominates. The survey found 28.2% felt 'fascinated' by AI and 25.6% 'excited', while 22% felt 'doomed' and 10.1% 'scared'. The youngest cohort, aged 10 to 13, were most positive, with 44.2% finding AI programmes 'fascinating'.
The report notes a post-pandemic recovery in cinema attendance, with blockbusters like 'Backrooms' and 'Obsession', directed by YouTube creators, proving that young audiences crave original stories rooted in internet culture. 'The gatekeepers have changed, and young people themselves are deciding what they want to watch,' said Yalda T. Uhls, founder of the Center for Scholars & Storytellers. Study co-author Stephanie Rivas-Lara added that 'the call for greater neurodivergent and friendship representation is just some examples we found of the broader demand for more diverse and authentic portrayals.'
