Since the 1950s, much of the scientific understanding of word meaning has relied on the VAD model, which describes meaning through three emotional dimensions: valence (positive vs. negative), arousal (excited vs. calm), and dominance (controlling vs. submissive). The University of Vermont team analysed billions of uses of more than 20,000 words across a wide range of real-world texts, including books, news reporting, social media and spoken language. Using advanced computational techniques, they found that the three VAD dimensions are not independent, and that word meaning can be more effectively described through power (weak vs. powerful), danger (safe vs. dangerous) and structure (ordered vs. chaotic).
The new ousiometric framework accounted for more than 90% of the variation in measured word meaning, compared with approximately 72% for the traditional VAD approach. The researchers also uncovered a widespread bias: words associated with safety appear far more frequently than those associated with danger. This offers a new explanation for the so-called Pollyanna principle, the tendency for language to lean toward positive words.
"The Pollyanna principle's positivity bias is, in fact, a one-dimensional projection of an underlying safety bias," the study concludes.
"This is a big observation that comes out of this work," said Peter Dodds, director of the UVM Complex Systems Institute and senior author. "Expressions of safety are crucial to all language."
Julia Zimmerman, a postdoctoral researcher and co-author, said the three newly identified dimensions are "relevant to every person that's ever lived."
The researchers suggest that the bias may reflect evolutionary pressures: distinguishing safety from danger is essential to survival, and language may be shaped by that priority. However, the study does not establish a direct evolutionary cause.
Beyond linguistics, the findings have implications for artificial intelligence. Many AI systems use sentiment analysis or the VAD framework to interpret emotional tone. Incorporating power, danger and structure could help models understand language more accurately, particularly in areas involving trust, risk and decision-making.