Open enrollment for 2027 Affordable Care Act coverage begins November 1 in most states, bringing significant changes for consumers and agents.
One of the biggest changes will be increased scrutiny of consumers who use agents or brokers to enroll in the federal marketplace, which serves 29 states. All consumers must now receive a one-time confirmation code to authorize an agent. First-time applicants, people moving to new states, or those with monthly premiums of $30 or less have been designated "high-risk" and must verify their identity through a third party such as credit company Experian.
"Some people may have trouble not because they're not real, but because they don't have a credit file, or have moved, or have changed names," said Stacey Pogue, a senior research fellow at Georgetown University. Joshua Brooker, who oversees a Pennsylvania insurance agency, said he is concerned "that up to 1 in 5 consumers is going to have to do extra identity proofing" and may give up.
The administration has also imposed a moratorium on agents not registered with the federal marketplace in 2026, barring them from assisting with enrollments until February. CMS said compliance concerns have been disproportionately linked to new agents. "Just because you're a new agent doesn't mean you are fraudulent," said Ronnell Nolan, president of Health Agents for America, whose group has filed suit seeking a temporary restraining order on the moratorium.
Jason Fine, who runs a Florida brokerage, agrees with the long-term concept but worries about short-term chaos. "I don't know if they care about the chaos it will cause," he said, suggesting the change unintentionally benefits larger call centers.
Meanwhile, overall enrollment is expected to continue declining following the expiration of enhanced federal subsidies at the end of 2025. The administration has cancelled 760,000 policies it suspects of being improperly signed up. For most consumers, premiums are up, but subsidies based on benchmark plans may provide some relief. "For most folks, overall affordability will stay about the same," said analyst Louise Norris.
Experts advise consumers to plan ahead. "If you rely on an agent or broker, their slots might fill up faster because there will be fewer of them," Pogue said. "I would reach out early."
