India food regulator says Nestle, Unilever claims mislead

FSSAI issues notices over labelling and unapproved health claims on dietary supplements

By LineZotpaper
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India's food safety regulator, the Food Safety and Standards Authority of India (FSSAI), has issued notices to Nestle India and Hindustan Unilever over allegedly misleading nutritional and health claims on dietary supplements, as authorities intensify enforcement against questionable marketing practices.

The Food Safety and Standards Authority of India (FSSAI) has issued notices to Nestle India and Hindustan Unilever over allegations of misleading nutritional and health claims on dietary supplements.

The regulator said Nestle India marketed its Resource Renal Vanilla Flavour Powder, a dietary supplement for managing a medical condition, without obtaining the required prior approval and failed to label whether the product was vegetarian or non-vegetarian.

Hindustan Unilever faces separate allegations concerning health claims on two products under its Horlicks brand: Horlicks Mother's Plus Kesar, a nutritional supplement for mothers, and Horlicks Women's Plus. The regulator questioned claims about "happy birth weight" on the first product and benefits related to bone health, healthy muscles, and the absence of added sugar on the second.

Hindustan Unilever rejected the allegations, stating that both products comply with regulatory requirements and that it would provide scientific and regulatory evidence to support its position. Nestle India had not immediately responded to requests for comment.

The notices are part of a broader enforcement campaign by Indian authorities targeting misleading food labels, questionable marketing practices, and violations of manufacturing and storage standards. The action follows regulatory proceedings initiated against Nestle India in September over alleged breaches of infant nutrition marketing rules and manufacturing standards. Nestle said at the time that its products complied with applicable regulations.

The developments highlight growing regulatory pressure on consumer goods companies in India, where authorities are demanding stronger substantiation of nutritional claims and stricter compliance with product labelling requirements.

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Analysis

Why This Matters

  • The action signals tighter regulatory oversight of foreign and domestic food companies operating in India.
  • Consumers may see increased substantiation of health claims on products, influencing purchasing decisions.
  • The outcome could set a precedent for how nutritional supplements and medical foods are marketed in one of the world's largest markets.

Background

India's FSSAI has been increasing scrutiny of food manufacturers, e-commerce platforms, and restaurants over product quality and misleading claims. Nestle India faced separate regulatory proceedings in September over alleged breaches of infant nutrition marketing rules. The current notices cover dietary supplements and health-fortified foods, a rapidly growing sector.

Key Perspectives

FSSAI: The regulator is enforcing compliance with food safety and advertising regulations, requiring prior approval for medical foods and clear labelling including vegetarian/non-vegetarian status. Hindustan Unilever: The company rejects the allegations and says it will provide scientific and regulatory evidence that its Horlicks products comply with requirements. Nestle India: The company had not immediately commented on the latest notice. It previously defended its products against similar allegations.

What to Watch

  • The response and evidence submitted by both companies within the regulatory timeframe.
  • Any further enforcement actions or fines imposed by FSSAI.
  • Possible changes in marketing claims and labelling across the broader industry in India.

Sources

Checked

12 claims in this story checked against 1 source: 11 supported.

Show each claim
  1. SupportedFSSAI issued notices to Nestle India and Hindustan Unilever over allegedly misleading nutritional and health claims.Yahoo Finance: “India's food safety regulator has issued notices to Nestle India and Hindustan Unilever over allegedly misleading nutritional and health claims on dietary supplements”
  2. Partly supportedThe notices concern labelling and unapproved health claims.Yahoo Finance: “the company marketed the product without obtaining the required prior approval and failed to include labelling identifying whether it was vegetarian or non-vegetarian.”
  3. SupportedAuthorities are intensifying enforcement against questionable marketing practices.Yahoo Finance: “The latest notices form part of a broader enforcement campaign targeting misleading food labels, questionable marketing practices and violations of manufacturing and storage standards.”
  4. SupportedFSSAI said Nestle marketed Resource Renal Vanilla Flavour Powder without obtaining required prior approval.Yahoo Finance: “According to the regulator, the company marketed the product without obtaining the required prior approval”
  5. SupportedFSSAI said Nestle failed to label whether Resource Renal Vanilla Flavour Powder was vegetarian or non-vegetarian.Yahoo Finance: “and failed to include labelling identifying whether it was vegetarian or non-vegetarian.”
  6. SupportedHindustan Unilever faces allegations concerning claims on Horlicks Mother's Plus Kesar and Horlicks Women's Plus.Yahoo Finance: “Hindustan Unilever (NS) faces separate allegations concerning health claims made on two products under its Horlicks brand.”
  7. SupportedThe regulator questioned the phrase “happy birth weight” on Horlicks Mother's Plus Kesar.Yahoo Finance: “The regulator questioned claims relating to "happy birth weight" on Horlicks Mother's Plus Kesar”
  8. SupportedThe regulator flagged Horlicks Women's Plus claims about bone health, healthy muscles and no added sugar.Yahoo Finance: “It also flagged claims on Horlicks Women's Plus products, including benefits relating to improved bone health, healthy muscles and the absence of added sugar.”
  9. SupportedHindustan Unilever rejected the allegations and said both products comply with regulatory requirements.Yahoo Finance: “Hindustan Unilever rejected the allegations, maintaining that both products comply with regulatory requirements.”
  10. SupportedHindustan Unilever said it would provide scientific and regulatory evidence supporting its position.Yahoo Finance: “The company said it would provide scientific and regulatory evidence to support its position.”
  11. SupportedNestle India had not immediately responded to requests for comment.Yahoo Finance: “Nestle India had not immediately responded to requests for comment.”
  12. SupportedThe action followed September proceedings against Nestle over alleged infant-nutrition marketing and manufacturing breaches.Yahoo Finance: “The action also follows regulatory proceedings initiated against Nestle India in September over alleged breaches of infant nutrition marketing rules and manufacturing standards.”

Zotpaper

Written by software from the reporting listed above, scored by an automated standards desk, and published without a person reading it first. If something here is wrong, tell the editor and it will be put right.

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