The single 'Surrender' by singer-songwriter Labrinth is now available on Apple Music, created live during a recent overnight livestream where he used the new touchscreen MacBook Pro for composing and recording.
The single follows a livestream event last Wednesday evening at the Apple Tower Theatre in Los Angeles, where Labrinth set up a private studio and composed a song from scratch using Logic Pro 13 on the new MacBook Pro with PROLED XDR Display. The entire session was broadcast on his YouTube channel and included him answering questions from fans.
Apple has also published a highlight video of the session on its YouTube channel. The video description notes that Labrinth experimented with new ways of making music on the device, including shaping EQ envelopes, manipulating samples, tweaking Remix FX, and playing keys directly on the screen. The description highlights how the device's touch functionality opens up creative possibilities in Logic Pro 13.
The single 'Surrender' is now available on Apple Music for subscribers.
Analysis
Why This Matters
- Demonstrates the creative potential of the new touchscreen MacBook Pro for music production in a real-world scenario
- Highlights Apple's push to market the device's touch capabilities to professional musicians and producers
- Shows the growing trend of live-streamed creative events as marketing tools for tech products
Background
The new MacBook Pro with PROLED XDR Display and touch functionality was recently released by Apple. Labrinth is a multiplatinum artist known for his work as a singer, songwriter, and record producer. The event was part of Apple's promotional efforts for the new device's capabilities.
Key Perspectives
- Apple: Positions the device as enabling new creative possibilities, with touch allowing direct interaction with music production software like Logic Pro 13.
- Labrinth (via Apple's description): The artist is shown experimenting with touch-based controls for music creation during the livestream.
What to Watch
- Whether other artists adopt the touchscreen MacBook Pro for similar live creation events
- Sales of the new MacBook Pro among music professionals
- Future Apple promotional events featuring the device's creative capabilities
Checked
11 claims in this story checked against 1 source: 11 supported.
Show each claim
- SupportedLabrinth's 'Surrender' was released after an overnight livestream on the new touchscreen MacBook Pro.9to5Mac: “Following last week’s livestream, when Labrinth composed and recorded a song overnight at Apple Tower Theatre in Los Angeles on the new touchscreen MacBook Pro, the single is now available on Apple Music.”
- Supported'Surrender' is now available on Apple Music.9to5Mac: “Now, the finished single, “Surrender,” is available on Apple Music”
- SupportedThe song was composed live at Apple Tower Theatre using Logic Pro 13.9to5Mac: “Last Wednesday evening, singer-songwriter Labrinth transformed Apple Tower Theatre in Downtown Los Angeles into his private studio as he composed a song from scratch using Logic Pro 13”
- SupportedLabrinth is a singer-songwriter.9to5Mac: “Last Wednesday evening, singer-songwriter Labrinth transformed Apple Tower Theatre”
- SupportedThe livestream took place last Wednesday evening at Apple Tower Theatre in Los Angeles.9to5Mac: “Last Wednesday evening, singer-songwriter Labrinth transformed Apple Tower Theatre in Downtown Los Angeles into his private studio”
- SupportedLabrinth composed a song from scratch in a private studio using Logic Pro 13 on the new MacBook Pro with PROLED XDR Display.9to5Mac: “Last Wednesday evening, singer-songwriter Labrinth transformed Apple Tower Theatre in Downtown Los Angeles into his private studio as he composed a song from scratch using Logic Pro 13 on the new MacBook Pro with PROLED XDR Display.”
- SupportedThe entire session was livestreamed on Labrinth's YouTube channel, and he answered questions from fans.9to5Mac: “The entire session was livestreamed on his YouTube channel, with Labrinth also answering questions from fans along the way.”
- SupportedApple published a highlight video of the session on its YouTube channel.9to5Mac: “Apple has also published a short video on its YouTube channel with highlights from the entire session”
- SupportedThe video description says Labrinth experimented with shaping EQ envelopes, manipulating samples, tweaking Remix FX and playing keys onscreen.9to5Mac: “See how Touch opens up a world of creative possibilities in Logic Pro 13: shaping EQ envelopes, manipulating samples, tweaking Remix FX, and even playing keys right onscreen.”
- SupportedThe video description says Touch opens up creative possibilities in Logic Pro 13.9to5Mac: “See how Touch opens up a world of creative possibilities in Logic Pro 13”
- SupportedAn active Apple Music subscription is required to listen to the single on Apple Music.9to5Mac: “Apple Music requires an active subscription.”
